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9 Steps to Creating the Perfect Salesforce Implementation

  • Writer: Winklix Usa
    Winklix Usa
  • Dec 22, 2021
  • 12 min read


With Salesforce, any business gets unlimited opportunities. When planning to implement this powerful solution for a business, it is essential to get some guidance on how to do it for effective results. For business owners who are new to Salesforce, finding a reliable Salesforce consulting partner is especially important. It avoids unnecessary risks during the implementation process and allows the implementation process to operate in the most efficient manner. Our Salesforce implementation experts will share their knowledge to ensure the success of any Salesforce project. However, some meaningful steps have to be taken for the business to achieve the desired results.


Step 1) Shape the Goals and Estimate the Risks

Here, it's time to analyze the business needs and progress expectations. That's the task for Salesforce consultants, and Salesforce functionality is dependent on what they come up with. There are several options possible among the best ways to implement a Salesforce solution:


  • Implementation in the current trading system.

  • Adjusting Business Systems and Processes to a Deployed Salesforce Solution.

  • Designing new business processes based on solutions.

The Salesforce consultant also discusses licensing options and offers advice on choosing the one that matches the identified needs and capabilities.

  • Outline the Objectives

Because of the continual nature of involving Salesforce in your day-to-day business activities, break down the process into smaller tasks. Try integrating Salesforce step by step, make sure your employees have enough time to get used to it. At first, it may seem like you slow down the process, but in reality, you ensure successful CRM adoption. If you decide to make these changes overnight, you may not only face resistance from your team members, but also some unplanned challenges; Whether it's setting it up as your first CRM or replacing an old one, it's hard to assess all the risks. That's why it's essential to plan everything ahead of time and release new functionalities gradually. By doing this, if there is a need, you will be able to rollback without damaging the functional features and without disrupting the services. Additionally, all members will become more familiar with the new features and utilize all Salesforce potential once implementation is complete.

  • Choose Salesforce Edition & Calculate Budget

It can also be a challenge, especially if you're not sure which version you need. That's why Salesforce partners exist. An SF partner will be more than happy to help you choose the appropriate version based on your needs and calculate the implementation cost. It consists of the following components:


  • Required product range and proper subscription plan

  • Number of Salesforce Users

  • Consultation

  • Data Transfer

  • Customizable Scope

  • Integration

  • User Training

  • Post-launch support


We have put together a detailed guide on implementation costs and ways to reduce them so that you can invest wisely.

  • Evaluate the Risks

Like any other complex process, the Salesforce implementation checklist has associated risks. Being aware of these risks helps to avoid or prevent unpleasant issues in the future. Since there are different types of risk factors, they should be approached differently.

  • Storage Limits

Before starting the implementation process, be sure to check how much disk space your data will take up in Salesforce Cloud. There are two types of storage in Salesforce: file storage and data storage. The former includes all files across the platform (that is, from home, the chat system, user avatars, various documents and all resources of the Site.com content management system). Note that the data storage size is not reflected immediately, so you may upload the data and only then find that it is not sufficient for your plan.

  • Data Storage Limits

Data limits are divided into organizational and per user. Organizational limits include 10 GB for the following editions: Contact Manager, Group, Professional, Enterprise, Display and Unlimited. This amount is provided separately from the data allocated per user license. Each user license provides 20MB of additional storage per user in addition to performance and unlimited volumes. With these two, you get 120MB per licensed user plus 20MB for Lightning Platform users. For example, if you have the Enterprise plan for five users, you will get a 10.1 GB quota for your account. This is without counting file storage.

  • File Storage Limits

With regard to file limits, they are the same: 10 GB for all versions mentioned above. Per-user licenses for the Performance Unlimited and Enterprise editions add 2GB to your quota for a single team member, while Contact Manager, Groups, and Professional provide 612MB per user.

  • Additional Features

This is a common mistake for all beginners. It may seem that the more features there are, the better. But if most of them are rarely used, they are not worth paying for.

  • Low Adoption Rate

Ensuring that business processes are easy to manage and perform with integrated technology is critical to its progress. Therefore, the solution is to have a good UI in the first place. Rich functionality should not be a priority. Therefore, any new solution should be tested to collect user feedback. For this the best option is to launch a prototype and improve it according to the user experience.

  • Lengthy Implementation Process

If the entire implementation process takes too long, such as a year or more, it produces negative consequences, such as challenges to the user understanding how to use it and a lack of progress in the business. In fact, some users may give up trying, which, in turn, causes a whole new list of problems.


So it's a good idea to implement the most important functionality first to see immediate positive effects. Users will learn how to use the most basic set of features the system provides and move on to more complex ones seamlessly.


Step 2) Define Team Members


Depending on the scope and timing you have prior to release, you may need different team resources to complete the Salesforce implementation. However, to ensure the success of your project, your team must have the following members:

  • Executive Sponsor

It is a team member or executive who supports the project from inception to release. Often this is the person who is responsible for building and advertising the Salesforce solution in the company.

  • Executive Manager

It's a worker who handles the server-side of your project before, during, and after release. Since day-to-day work with Salesforce systems is required, it would be a good idea to check out Salesforce administration tips to learn more about the requirements for system administrator tasks.

  • Project Manager

This person will be the main contact point, as the project manager's main responsibility is to organize work processes and lead communications to meet customer needs.

  • Power User

You need to have one or more people who are likely to test the functionality as soon as it is ready to make sure the needs of those who will use it will be covered and that all the nuances of everyday work will be taken care of. will be kept in You might consider providing more detailed training for such users and asking for advice on basic questions you may have related to Salesforce before turning to a Salesforce administrator.

  • Trainer

An instructor will select company materials from Salesfoce and work on custom Salesforce documentation related to the project. This is so that it becomes easier to onboard new users and have proper guidelines for new features as well as their releases.

Step 3) Choose a Methodology

Despite Agile evolving and spreading throughout the business world, some of the more conservative methods still exist and are widely used. If we talk about the most common ways to manage your teams and projects, we will mention Agile Scrum and old school Waterfall. So, let's jump into more details:

  • Scrum

Once you hear about development methods, even if you know nothing about them, you will remember the term 'Scrum'. This is no coincidence. This is the most popular way to manage projects and instead of making high-level guesswork that may not turn out to be true in the end. In Scrum, the work is done in small iterations, with features and their addons being rolled out gradually. This is the case with Salesforce. They release new functionality with core features and then update them by providing more and more functionality. One of the recent examples is the revision of the Customer 360 application, where they added data integration and unified user profiles after the primary release. They continue to develop their products in the same way, as it helps to see the demand and value of the improvements requested.

  • Waterfall

It is a complex system where every next step and functionality depends on the previous one, and the initial cost and time are estimated before the start of the project. It is considered outdated, because it provides less flexibility and maneuverability for development, because progress is often delayed by unforeseen issues and too many interdependencies that make it possible for different directions to work together Doesn't get noticed. Teams face problems only when they start tackling a certain stage. Although it is still popular and widely spread among large companies, Waterfall holds back if we talk about the methods that bring the most value to their users.


In order to get the most value out of a chosen method, companies often combine methods, requiring a rough estimate of time and money, following the waterfall before the project begins and then using Scrum or other agile methods. Plan a roadmap of deliverables using To be more flexible during implementation and when new features are released.

Step 4) Define the Implementation Plan & Timeline

The selected Salesforce implementation project plan depends on several factors, the most important of which are the following:


  • The larger the company in size of the business, the more expensive the solution is implemented, as well as the potential for increased effort.

  • Salesforce's implementation will run smoothly under the marketing and sales processes if they are managed well at the current level. The next thing is to adapt the plan to the established procedures. However, both the marketing and sales processes may need to be redesigned from scratch to scale the business's progress.

  • Select Salesforce Implementation Sequence

Depending on the business objectives and current state of the company, the sequence of the Salesforce Implementation Guide steps may vary. The following are some sequence options to consider.

  1. Deploying Multiple Salesforce Clouds at Once

This option is good when a Salesforce implementation is planned for all departments. Doing this together helps in running the business in a well coordinated, smooth manner. All the departments are interconnected and collaborate to achieve the desired results.

However, this type of implementation is a complicated process; Failure to appoint an expert with proper knowledge and experience can result in huge failures and errors.

  1. Step by Step Cloud Implementation

This approach is good for implementing Salesforce in one department at a time and moving on to the next when satisfied with the results at each stage. Initially it is easy for a department to implement a single cloud, yet in the later stages it is a challenge to make all the clouds work as a single facility.

  • Create an Implementation Plan

Depending on your needs, end goals, and development methodology, the Salesforce implementation steps vary, but in most cases, this will include the following:

  1. gathering requirements

Before the launch of any project, it is essential to define the business requirements and goals. This information will help avoid unplanned changes to the process and ensure that the end result is tailored to your needs.

  1. Initial setup and customization

Based on your needs, the Salesforce instance needs to be configured and customized. The process begins with using the default Salesforce functional and configurable settings, and once it is not enough to cover some processes with complex business logic, custom code development in Apex is done to achieve these goals. goes.

  1. Migrating existing data to Salesforce

If you have a business going on, it is an essential step to ensure that the data is transferred from the old system to Salesforce. Data migration not only involves transfer from one place to another but also the correct mapping of fields and objects as per the relevance and security of all your assets used in Salesforce.

  1. Quality Assurance

Once a CRM is installed and optimized, it needs to be properly tested before launch for production. It helps to spot any undiscovered bugs that may negatively impact work processes and ensure that all requirements are met before the end user receives the final product.

  1. release to production

When all the preparations are done, developers with DevOps and SysAdmins support move Salesforce from a sandbox environment to production so that your team members can prepare CRM access to start using it in their daily work.

  1. Training sessions for your team members

To make your users comfortable with operating Salesforce, you can use their official free educational program. Alternatively, it is possible to receive a personal training session from your Salesforce consultant to ensure that your team members understand the core functionality principles.

  1. Post-release maintenance and support

After moving Salesforce to production, there are still some ongoing tasks, new integrations or just questions about custom dashboards, apps, etc. You may need advice and support from Salesforce administrators and developers. Once it is deployed it can be pre configured and your employees can use it to ensure your peace of mind and the integrity of your application.

  • Project and Time Planning

If you have already decided on the approach you will use for implementation and have agreed on all business requirements, you can create a detailed outline of the project including timelines, priorities and key features. You also specify what happens in the MVP version of the product and which features can wait to be released further. If you opt for Waterfall, you will probably have a general overview of your project and see the sequence of actions to achieve the result. However, this one can be tricky; If any one phase is delayed, all other parts are also affected. If you are ready to go with Scrum, your project will be split into multiple iterations, and all parts including development, design and integration will be worked on together, providing some results after each iteration, aka sprint will be done.


Regardless of the method chosen, the effort requirements and estimates will need to be met. For example, you need to know how long it may take to develop custom dashboards or integrate with your third-party systems. These estimates will help you plan better and assess the estimated scope of the project as a whole.


And last but not least, be sure to take into account factors that may affect the workspace, such as vacations for your team members, sick leave, end of fiscal year, time required for fixing important bugs, etc. Employees are often so excited about new projects and so focused on the end goal that they forget about these factors. Incorporate them while making your estimates more accurate and have a buffer time to be confident you meet the deadline.

Step 5) Take Care of Salesforce Customization and Integration

For the new solution to work properly, it has to be optimized, and the best decision is to optimize it at the code level, including workflows, calculators, validation rules, branded custom UIs, and everything else. Depending on the situation and special business needs, app customization can be done either full-fledged or one-by-one. Begin your customization by keeping the following factors in mind:

  • Security

First and foremost, you need to take care of the security of your applications. While system administrators and network experts install firewalls protecting servers against any malicious attack, it is also wise to ensure that your internal environment is secure. In order to prevent any unwanted data leakage due to human intervention, it will be necessary to assign roles based on the data required for day-to-day work. Restricting access to editing certain fields is also important, as this will also help you avoid cases where important data has been accidentally modified. Finally, before going live, make sure all users are given the right privileges so that confidential data is accessible only by users with appropriate rights.

  • Customization

You can be sure that all the functionality is in place for your employees to do their jobs to the best of their ability. For example, you will need some field modifications, the appearance of certain items, and an overall layout to suit your business needs.

  • Reports

Each business uses unique metrics to track sales and the health of products as a whole so you probably have important data to gauge the prosperity of your business. Thus, be sure to include the necessary metrics at the planning stage so that once the Salesforce instance is up, you can view your customized reports including all the fields and numbers.

Step 6) Migrate Data to Salesforce

After deciding on a Salesforce implementation strategy, it's time to move on with the actual implementation. The first step is to move all data from the old system or prior CRM to the new Salesforce solution. Here are some aspects to keep in mind while transferring data:


  • The data quality should not be affected during the transfer.

  • Data accuracy must be ensured.

  • Data mapping should be developed for the new system.

  • Implementing multiple clouds requires using duplicate rules for the data.

  • Automated data migration tools are very helpful.


Of course, not using any CRM at this time makes integrating the new system easier and less hassle.

Step 7) Test the New Salesforce Solution

The data transfer and app customization process is over, and many users believe that this is a sign of completion of the entire implementation process. However, that's about half of it: one of the main implementation steps, testing, follows. QA engineers are able to test all processes at this point. Does the solution work properly? Does it suit your needs? Do all processes run smoothly? If so, it's time to move on.

Step 8) Launch

And yet, the solution is not ready to use yet. In order to introduce your employees to it, it must first be migrated to the staging environment. This is where a complete clone of your Salesforce instance is created for your employees to test functionality without fear of loss or global issues due to a few misplaced clicks and human errors. Employees will learn how to work with the new system and test whether it works as expected. If all goes well, it is possible to start using Salesforce in a real business environment.

Step 9) Organize Employee Training & Post - Launch Support

They must undergo training to ensure that the team is ready to work in the new environment. After training, employees will be able to manage daily business activities with Salesforce. During the first three to four months after implementation, the project will require continuous management and support. Therefore, it is important to have an expert available to implement the solution in a timely manner, if required.

  • Plan a Salesforce Update

Once the initial launch of Salesforce is in production, it's time to plan the next phase. When the functional system is gradually expanding, it becomes easier to ensure that all the needs of the employees are met. When new features in iterations are released in a timely manner, it will facilitate easy adoption. Plus you'll keep work organized while avoiding unplanned interruptions and maintenance.

Conclusion

Developing and implementing Salesforce reveals the full potential of the business. Therefore, it is important to select the most appropriate implementation strategy by including the listed steps to develop the best implementation approach and achieve growth of ROI.



 
 
 

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